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All advertising organizations are identified as that because they are performing as agents for his or her principals which have been the media. They ended up then, and are actually, compensated by the media to sell advertising space to clientele.
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James Walter Thompson joined Carlton's business in 1868. Thompson fast grew to become their finest salesman, obtaining the corporation in 1877 and renaming it the James Walter Thompson Firm. Realizing that he could offer more space if the corporate presented the support of developing content for advertisers, Thompson hired writers and artists to kind the very first acknowledged Resourceful Section within an advertising agency.
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